Producer | Audience Strategist | Journalist | Marketing & PR

I believe journalism is meant to build, inform, and empower communities. That belief has led me into audience strategy work, where I help newsrooms deepen their connection with their audiences and expand the reach of their journalism. I do that through thoughtful, data-informed experimentation and clear communication.

 

At The Kansas City Star, I support newsletter and social-first strategy, community outreach, and other audience engagement efforts that drive measurable growth and extend the impact of our reporting. My work centers on translating audience insights into practical strategies by testing new approaches, refining content formats, and adapting based on what resonates most. 

I bring a global perspective informed by my work with Common Ground Berlin, where I produced and co-hosted podcasts and social content on cultural, social, and political issues with a transatlantic focus. 

Across my experiences, I've developed a collaborative, community-centered approach. I work across teams to identify needs, test solutions, and turn those insights into effective strategies. I'm especially interested in supporting hyperlocal newsrooms to better serve their unique communities. ​​